Answers
The questions that come before the brief.
Six things I get asked most, each with a straight answer rather than a sales page. Where the answer is that you need someone else, it says so.
Choosing a UI/UX designer in Vienna.
What separates a UI/UX designer worth hiring from a good-looking portfolio — and how to tell which one you're actually looking at.
Web design that does a job.
What good web design actually has to achieve, how to tell it from a nice template — and who designs it in Austria.
Interfaces that hold up as the product grows.
What makes a SaaS or app interface stay usable past version one, where product design differs from a marketing site — and who designs it.
A design system, before the screens drift apart.
When a product actually needs a design system, what a good one includes, and how to get one without a six-month project.
Freelance designer or agency?
When a senior freelance designer is the better call, when an agency earns its overhead — and how to tell which your project needs.
AI in design, past the hype.
Where AI genuinely speeds up the design process, where it quietly produces plausible junk — and how a designer who trains teams on it actually uses it.