About
Twenty-five years of shipping, sharpened by the new tools.
I'm a UI/UX and product designer. I've designed and shipped work for 80+ clients across two and a half decades — long enough to have watched several waves of "this changes everything" arrive, and to tell the signal from the noise.
Today I pair that craft with the tools that extend it. I'm a Softr Premium Gold Partner and Softr Ambassador, spoke for Softr at the NoCode Summit in Paris, am an Anthropic Trainer with a Claude certification, and an Airtable specialist. That fluency means I design with the grain of what can actually be built — and when a project needs full done-for-you delivery, that goes to my studio, Palma Design. Based in Vienna, working globally.
Design first
Craft and taste aren't decoration — they're how you tell a good decision from a plausible one.
Plainly spoken
No jargon, no hype cycles. If I can't explain why it matters in a sentence, it probably doesn't.
Built to last
I design within real constraints — data, tooling, who maintains it — so the work still stands after launch.