About
Twenty-five years of shipping, now spent on judgment.
I'm a designer and product person by training. I've built and shipped work for 80+ clients across two and a half decades — long enough to have watched several waves of "this changes everything" arrive, and to tell the signal from the noise.
Today I spend my time helping teams apply AI, no-code and automation with the same discipline good design has always required: start from the problem, respect the constraints, and only reach for the tool that earns its place. I'm a Softr Premium Partner and an Anthropic Trainer, based in Vienna, working globally.
Design first
Craft and taste aren't decoration — they're how you tell a good decision from a plausible one.
Plainly spoken
No jargon, no hype cycles. If I can't explain why it matters in a sentence, it probably doesn't.
Independent
I don't resell a stack. The advice is whatever actually serves the problem in front of us.