AI
How I rebuilt this site — the stack, the decisions, and building for AI search
Rebuilt in a single working session: a static Astro build with a real blog, wired to be found by Google and quoted by AI assistants. What's under it, and why.
Writing
Notes, in the open.
The thinking behind the advice — on AI, no-code, design and building leaner businesses.
AI
Why most AI pilots stall before they ship
The technology is rarely the bottleneck. Ownership and a clear definition of done almost always are.
No-code
No-code is a strategy, not a shortcut
Choosing no-code well is a decision about speed, ownership and where your team should spend its attention.
Business
Three questions to ask before you automate anything
Automation multiplies whatever process you point it at — including the broken ones. Ask these first.
Design
Taste is the last moat
When anyone can generate anything, judgment about what is worth making becomes the scarce thing.
AI
Your team doesn't need a chatbot
The chatbot is the least interesting thing you can do with a model. Here is what to reach for instead.
No-code
When Softr is the right answer (and when it is not)
A clear-eyed look at where Softr shines, where it strains, and how to tell which side of the line you are on.