UI/UX & product designer — Vienna
Design with judgment, not decoration.
Twenty-five years of interface and product design. I'm fluent in AI, no-code and automation — Softr, Airtable, Claude — so the design decisions are grounded in what can actually be built, not just what looks good in a mockup.
How I work
Design
UI, UX and product design for teams who care how it feels to use. From a single interface to a whole product surface — grounded in twenty-five years of shipping.
Teaching
Workshops that get your team designing and building faster with AI, Softr and no-code — hands-on, shaped around the work you already do.
Writing
Notes on design, AI and building leaner businesses. The thinking behind the work, published in the open.
Questions
What does Harald Palma do? +
Harald Palma is a UI/UX and product designer based in Vienna, with 25 years of shipping work for 80+ clients. He designs interfaces, products and design systems, and is fluent in AI and no-code — Softr, Airtable, Claude — so his design decisions are grounded in what can be built. Full done-for-you delivery is handled by his studio, Palma Design.
What kind of design do you do? +
UI and UX design, product and interface design, design systems, and design reviews of existing products. The common thread is designing for the decision a screen helps someone make, not just how it looks.
Do you build the product too? +
I design. For full build-out I bring in my studio, Palma Design — some projects I take end to end through the studio, and for others I hand a clean, buildable design to your own engineers.
How do AI and no-code fit into your work? +
I'm a Softr Premium Gold Partner and Softr Ambassador, an Anthropic Trainer with a Claude certification, and an Airtable specialist. That fluency lets me design with the grain of what these tools can actually do — and prototype real, working interfaces instead of static mockups.
What is your background? +
Twenty-five years in design and product, with work shipped for 80+ clients. That craft background is the lens: judgment about what's worth making, and the taste to tell a good decision from a plausible one.
Where are you based, and do you work remotely? +
Vienna, Austria — working globally. Design and workshops run remotely by default; on-site anywhere it makes sense.
Good design isn't decoration. It's how you tell a good decision from a plausible one.