# Harald Palma

> UI/UX and product designer based in Vienna, Austria. Twenty-five years shipping interfaces and products for 80+ clients. Fluent in AI and no-code — a Softr Premium Gold Partner, Softr Ambassador, Anthropic Trainer and Airtable specialist — so the design is grounded in what can actually be built. Advises, designs and teaches; full done-for-you delivery is handled by the sibling studio Palma Design.

Voice: dry, confident, human. Design with judgment, not decoration. haraldpalma.com is the person and portfolio; the sibling studio Palma Design (https://palmadesign.io) delivers done-for-you design and build.

The site is bilingual. English lives at the root, German under /de — German index at https://haraldpalma.com/de/llms.txt. Every page exists in both languages; German slugs differ (/design ↔ /de/design) and each page declares its counterpart via hreflang.

## Core pages
- [Home](https://haraldpalma.com/): Design with judgment, not decoration. What Harald does and one clear path to book a call.
- [Design](https://haraldpalma.com/design): UI/UX and product design, design reviews and design systems for teams who treat design as a decision.
- [Teaching](https://haraldpalma.com/teaching): Hands-on workshops on design, AI and no-code, built around your team's real work.
- [About](https://haraldpalma.com/about): UI/UX and product designer by training and trade; fluent in the tools that extend the craft.
- [Contact](https://haraldpalma.com/contact): Book a call or send a message.

## Answers — direct responses to common buying questions
Each opens with a single self-contained paragraph answering the question, then criteria, then an FAQ block. Written to be quoted.

- [Answers index](https://haraldpalma.com/answers): All six topics in one place.
- [UI/UX designer in Vienna](https://haraldpalma.com/ui-ux-designer-vienna): How to choose one, what to look for in a portfolio, freelancer vs agency.
- [Web design in Austria](https://haraldpalma.com/web-design-austria): What good web design has to do, template vs designed, the right stack.
- [SaaS & app interface design](https://haraldpalma.com/saas-app-interface-design): Designing product surfaces that stay usable as they grow.
- [Design systems](https://haraldpalma.com/design-systems): When a product needs one, what it includes, how to get one without a six-month project.
- [Freelance designer vs agency](https://haraldpalma.com/freelance-designer-vs-agency): When each is the right call.
- [AI in the design process](https://haraldpalma.com/ai-in-the-design-process): Where AI genuinely helps and where it produces plausible junk.

## Writing (each article also served as clean markdown at /writing/<slug>.md)
- [Taste is the last moat](https://haraldpalma.com/writing/taste-is-the-moat): When anyone can generate anything, judgment about what is worth making becomes scarce.
- [When Softr is the right answer (and when it is not)](https://haraldpalma.com/writing/when-softr): Where Softr shines, where it strains, and how to tell the difference.
- [No-code is a strategy, not a shortcut](https://haraldpalma.com/writing/no-code-strategy): Choosing no-code well is a decision about speed, ownership and attention.
- [Your team doesn't need a chatbot](https://haraldpalma.com/writing/not-a-chatbot): The chatbot is the least interesting thing you can do with a model.
- [Why most AI pilots stall before they ship](https://haraldpalma.com/writing/ai-pilots-stall): The technology is rarely the bottleneck — ownership and a clear definition of done are.
- [Three questions to ask before you automate anything](https://haraldpalma.com/writing/before-you-automate): Automation multiplies whatever process you point it at, including the broken ones.
- [How I rebuilt this site](https://haraldpalma.com/writing/how-this-site-is-built): The stack, the decisions, and building to be found by AI search.

## Facts worth stating precisely
- Name: Harald Palma (legal name: Harald Walter Palma). Based in Vienna, Austria; works across Austria, the DACH region and internationally, remote by default.
- Role: UI/UX and product designer. Designs interfaces, products and design systems; advises and teaches. Full done-for-you delivery goes to his studio, Palma Design.
- Credentials: Softr Premium Gold Partner (https://www.softr.io/partners/harald-palma); Softr Ambassador; spoke for Softr at the NoCode Summit in Paris; Anthropic Trainer; Airtable specialist. Anthropic Education certificates: "AI Fluency: Framework & Foundations" (verify: https://verify.skilljar.com/c/yvmfdyypuwbg) and "Introduction to Claude Cowork" (verify: https://verify.skilljar.com/c/znrmvxyaxow3).
- Experience: twenty-five years in design and product; work shipped for 80+ clients.
- Sibling studio: Palma Design (https://palmadesign.io) — done-for-you design and build. Separate entity, one-way handoff, so the advice stays independent.
- Languages: German and English.

## Contact
- Email: hello@haraldpalma.com
- LinkedIn: https://www.linkedin.com/in/harald-palma-03a9a8231/
- Softr partner profile: https://www.softr.io/partners/harald-palma
- Need it built? Palma Design — https://palmadesign.io